Creative Business

A New Passion Project

I’m so excited to share with you what’s been on my mind lately and it involves this beautiful mood board above. The board is the latest inspiration behind my latest personal passion project. It involves a little travel, a little storytelling, and getting back to making things by hand.

/ moroccan moodboard via observant nomad

Ever since I decided to take a break from freelance I’ve been focused on other areas of my life that I had always put on the back burner. While I thought I would love the break away from all other creative projects I was surprised to find out this wasn’t the case. After a month or so off I was already itching for another challenge, another creative endeavor. But what that was I wasn’t exactly sure.

So with the thought resting in the back of my mind, I shifted my focus onto other important places. Like investing more time in self-care. I started setting aside time each week to journal, paint and read again. And every Sunday evening, I’d take a long relaxing bath to decompress and prepare for the week ahead.

/ moroccan moodboard via observant nomad

I quickly decided that if I was going to set aside time for my overall wellness, I would look into procuring products that would really make the weekly ritual feel special.

So I started with some basic aromatherapy to help me unwind, which quickly evolved into making my own all-natural products and bath soaks. Creating custom bath products with unique scents was a new and interesting challenge that I couldn’t get enough of.

My interest in creating my own products came to it’s height around the holidays. I was making all my friends and families bath soaks, soaps, and other goods that they could enjoy too. Each was made with all-natural (and pronounceable) ingredients as well as custom scents that were inspired by my personal travel experiences.

/ moroccan moodboard via observant nomad

At the start of the new year I was feeling creatively reinvigorated. It felt right to keep the ball rolling. I wanted to turn my new interest into something more. That’s when my brain perked up and exclaimed “I spy a new creative project!”

After some thought and reflection I decided it only made sense to combine this new interest with what I already loved doing… branding and running a business. So how does all this come together? Well the natural overlap became clear when Etsy came to mind. It was the perfect place to start a small e-commerce business that I could brand.

A New Shop

And I’m so happy to share with you that I will soon be selling all-natural bath & beauty products online!

Now don’t get me wrong, I’m not expecting to open the doors and all of a sudden be an overnight success. There are already so many wonderful shops out there that deliver thoughtful products with all-natural ingredients. I believe whole-heartily that brands need to be unique, different, and stand out in their own ways.

A great brand always reflects it’s true passions. And for me, that passion is travel.

/ moroccan moodboard via observant nomad

I’ve had the good fortune of visiting so many places in my life. From the foggy cold cliffs of Ireland, to the dusty hot sands of Morocco, and a lot of places in between. Which is exactly where the inspiration behind my new shop, comes in. All of the products that I create will be inspired by experiences from my travels.

This is where the mood board comes in.

The first line I’ll be launching with is entirely inspired by my trip to Morocco from several years ago. Taking a closer look at the mood board you’ll notice sun drenched peeling white plaster walls. Soft swirling blue ocean panoramas with the sense of crisp fresh air. Fragrant spices and colorful tapestries. All of which will work itself into the first few products.

Each product will be tied to a specific memory, place, and time. All of which is not only evident in the scent that they invoke, but also some of the materials themselves. For example, I already know one of my products is inspired by the scent of a sandstorm I was caught in, and will be made with Moroccan Red Clay!

Sign Up

If you want to hear more when the shop launches, I’ve created a brand new newsletter sign-up. I promise no spam, no constant emails, only updates when the shop opens.


/ moroccan moodboard via observant nomad

Right now my goals with the shop are very humble. I’ll be opening with a very limited line and testing slowly as it hopefully grows. It’s an opportunity to more deeply understand product driven brands. I want to use it as a chance to learn about styling, product photography, seasonal promotions, and how to really run an e-commerce business.

Hopefully in the future the line will expand with cold-process soaps, candles, and other home goods. Maybe I’ll even grab a few extra souvenirs on my trips to share with you all. Who know? I’m just thrilled to have a new door open with different possibilities.


Well I hope you’re as excited as I am! I can’t wait to share the final branding and product launch with you once it’s ready to go.

What do you think?

Leave A Comment

Amazing! I’ll be the first one to buy some of that Moroccan clay. And what a dreamy mood board you have going on for it. I’m so excited for you!


Thanks Laura! I’m excited too :)

I’m excited to see this in action! I’ve been after more natural beauty products lately and can only imagine how wonderful this will be.