The Studio

rebrand 02: ah-ha moments

observant nomad | redesign thoughts 01


I’m going to be honest.

When I started blogging 3 years ago I didn’t go into it expecting to gain a single follower. Let alone attract the eyes of small business owners who wanted to work with me. In the beginning all I was concerned with was how I could use the blog a creative outlet for myself. I tried to blog as often as I could. Using each and every post as an excuse to experiment with my personal style.

Working for agencies has it’s pros and cons. One of the cons being that I’m not always able to truly express my personal taste, and often have to stick to hard-set rules of already established branding. I look back on old work and laugh a bit. I had no direction for myself and explored so many different looks. Naturally when I first started, my aesthetic was undefined, insecure, and unpredictable. But I had to go through that to even understand what I wanted my work to become.

Transforming my look into what it is now, something refined, polished, and clear wasn’t easy. It took time, hard work, and consistent self-awareness. Throughout my evolution I’ve actively worked to align myself to the style I have now. And I’m so proud of how far I’ve come as a designer. Over these last few years my style has successfully helped make my clients’ goals come true.

But that’s the irony about a designer’s style. It evolves.

Over time the experiences of our life slowly shape our outlook, and naturally it alters our artistic vision. I’m a couple months into the rebranding of Observant Nomad and I am feeling this sentiment throughout every part of me.

As I’ve begun to delve deep into the purpose of my blog (and part-business) and I’ve realized that my own taste has shifted. Don’t get me wrong, I will always have a natural affinity for minimalism. It’s a part of who I am as a person. It drives me in so many ways. I’m continuously striving for less clutter, more purpose, and always refining the absolute needs in my life.

But there’s a whole other side to my taste that might go unnoticed because it’s never been consciously expressed in my work. It’s the side of me that lives adventurously… you know, the Nomad part? The side of me that left her ‘safe’ life behind to travel the globe. The loud, confident, straight forward, and passionate voice I often am in real life.

Like the principals of minimalism, I’ve been exploring what this new viewpoint looks like for my brand.

Living passionately and fully, isn’t the absence of color, it’s full of it. The world is saturated in gorgeous natural palettes of soft blues, deep greens, subtle tans and more. The most beautiful places I’ve ever been too aren’t perfectly aligned or polished. They can be found in the crackling stone of a colosseum or in the wild and overgrown depths of a rainforest. The world isn’t perfect, and that’s what inspires me.

Maybe this isn’t new to you. Maybe this is something you’ve been able to subconsciously gleam. And to be fair, I think it’s something I always knew. I just had no idea how to express it into my brand. But right now, I’m having a bit of an ‘ah-ha’ moment. It’s the first time I’ve been able to consciously articulate to myself what I want my style, self, and blog to visually express. It’s absolutely freeing.

Some of the images above are the latest in what has been aligning to my newest vision. A vision where my taste for minimalism meets a more imperfect and richer crossroads of my world viewpoint. I’m beyond ecstatic to have hit this break through. For the first time, in maybe forever, I have discovered a vision that feels unique and different from the rest. It feels 100% like me and I can’t wait to share more as I explore how this comes to life.

If you missed my post about starting to rebrand myself, here’s rebrand 01: rebranding and next steps.

What do you think?

Leave A Comment

Self discoveries are always enlightening and full of amazement. Can’t wait to see how your vision board unfolds in the new design!

Oh man, I love this post. Isn’t it funny how as designers we expect our style and vision to be perfect and set in stone right from the beginning? I never used to understand why graphic designers and branding studios would hire other people to do their branding, but I’m totally starting to – as a designer, it’s freaking hard to make those decisions for yourself. You want your identity to be flawless, and encapsulate who you are in every sense of the word. But it just…doesn’t work that way. I appreciate you for writing this post and letting us all know it’s okay to evolve, to change your minds. That’s just the nature of life. I’m super excited to see where you take Observant Nomad – I’m sure it’ll be amazing!

Good for you! Love those aha moments. They should happen way more often in life :)