I’m really excited to show you the moodboards I’ve been working on with some new clients. This client nourishes women’s spirituality, so we wanted to keep the moodboard feminine in nature. And after the branding questionnaire and in the inspiration phase of the project an earthy aesthetic revealed itself. I love it when insights like this come to life!
We wanted to keep the palette soft yet modern enough to feel timeless. Mint was already a color they worked with, but I added some more vibrancy and complimented it with a rich olive and deep teal. We’re going modern and clean (like always) and I’m looking forward to showing more of this earthy feminine project when I can – including some logo work.