mischo beauty


observant nomad | mischo beauty design work

It’s time for some new work! Mischo Beauty is such a unique brand and I am so happy I’ve had the opportunity to work on it, and continue to work on it with the founder, Kitiya King. Kitiya is a compelling combination herself. She has a degree in chemistry and is a licensed Cosmetologist, Manicurist, Esthetician and Makeup Artist – who better to perfect 5 FREE luxury nail lacquer?

We started branding her project over a year ago, and while it didn’t take no where near that long to get going (phew!) we have been busy for the last year or so creating branding, packaging, stickers, business cards, postcards, websites, social media assets, and more.

observant nomad | mischo beauty design workIf you remember from way back when I posted the moodboard which captured the bold, sexy, and glamorous style Kitiya wanted to achieve. By using a clean and strong palette of black, white, and pops of gold or red we created a great starting point for her nail lacquer colors to really shine. 

Working with Kitiya has been truly wonderful, she’s trusted my creative vision for her brand and its packaging from the very start. From the packaging to the build of the creative on every detail. It’s been absolutely surreal to see a logo we created on a beauty product as well as featured across several websites and magazines, I mean just check out Mischo’s press page!

observant nomad | mischo beauty design work

When we tackled the website and social media, we decided to lightly revise a Shopify template so she could get the website up and running quickly. We choose a clean and sophisticated template to replace with our font faces and images from the photoshoots as well as graphically created.

I’ve just started working with Mischo Beauty on their media kit and possibly more in the future. I can’t wait to see how the brand unfolds and where Kitiya’s success will take her.

MORE OF Mischo Beauty


life lately


observant nomad | life lately 06 pottery

observant nomad | life lately 06 pumpkins

observant nomad | life lately 06 austin

observant nomad | life lately 06

A little bit of my life lately…

01 Since last month, my pottery class has been really amazing. The class just ended and I managed to make about 4 pots in total – which is hilarious because I’m really proud of that! Above is my first successful pot, and I love him quite a bit. It’s been really fun, interesting, relaxing, inspiring, and yet really hard. Pottery something that I’m growing more and more interested in, so I already signed up to continue for the next 6 weeks. I’ve only just started and I want to continue building upon what I’ve learned. If you like this stuff, I’ve started a pottery pinterest board to gather ideas and inspiration. I’d love to know, do you know of any great pottery artists you like?

02 I’ve also tried lately to cross-off some items on my fall bucket list. We’ve picked some pumpkins at the pumpkin patch, lifted some steins at Oktoberfest, and have been watching a good amount of football. But there’s still some time left and I have a few more things to enjoy, like wearing a fun costume, watching halloween movies, try knitting, and making some spicy apple cider. Yup, fall is my happy place.

03 I recently returned from a weekend solo trip to Austin, Tx and what a whirlwind. After my wallet was stolen and I had a mini freak-out, my friends rallied around me and I managed to still have a great time. It’s definitely a place I’d like to visit again, but maybe next time with more of a plan and a bunch of pals in tow.

if you’d like to see more of my life as it happens, follow me @observantnomad


warm and cozy


observant nomad | warm and cozy

With October almost half-way over (nooo!) autumn is fully underway around here. And it’s been a really nice one this year. The leaves are still on the trees and full of lively reds, vivid yellows, burnt oranges and plenty of green still around to set it off nicely.

It’s even been a little cloudy and rainy lately – which makes me crave all things warm and cozy for my home, to compliment the weather. I’ve been burning my warm and tasty smelling candles like mad, wrapping myself in layers of blankets and scarves, and drinking a ton of this organic baked cinnamon apple tea from Tazo (it isn’t fruity at all – I hate it when my tea is too flavorful).

Here are some of my other warm and cozy must-haves for your home and the season.


Stripe Scarf in Chocolate by Mango | Overnight Cinnamon Buns by mbakes | Organic Baked Cinnamon Apple Tea by Tazo | Jerilyn Virden Cup from Huzza | Lapels Wool-Blend Coat in Light Gray by Mango | Soy Candle in Citrus & Ginger from Ville Marie | Essie Nail Polish in Wicked | Skull Vase from West Elm


adventurous accounts : corina nika


observant nomad | adventurous accounts : corina nika

I am so pleased to share a new column on the blog today with you  - adventurous accounts! With each of my journeys across the globe, I’ve taken away lessons and viewpoints that have helped shape my life and who I am. So I  thought, let’s ask some other travelers about their experiences what travel has meant to them as well. So for the first installment, I asked my friend Corina, a talented graphic designer living in Greece, to share with us a little bit about her travel experiences and how seeing the world has shaped her. 

First off, thanks for doing this! This is a great opportunity to show other creatives & adventurers alike how people get out there and explore our big world. Can you tell me a little bit about what adventure & travel means to you?
Even if it’s just taking a different route home, or exploring new place in town. Adventure is something I try to experience everyday.  The thrill of seeing something I haven’t before makes me more than excited. Now when it comes to traveling, I’m like a child in a candy store.

So, what is your all-time favorite trip? why?
That would be my daily trip on Mountain Ainos. That’s the highest mountain in the Ionian Islands. Even though I enjoy the sea very much, snow and big trees hold a special place in my heart. I feel in peace when I’m up there with our husky, running happy in the snow, everything’s quiet and we’re just walking.

observant nomad | adventurous accounts : corina nika

How much planning do you do before you go?
Not a lot. Probably just a couple of days for my luggage. Other than that I like some adventure and leaving things to luck.

What’s the most memorable meal you’ve had in your travels?
Snails. And since then it’s one of my favorite dishes.

How do you pick places to eat when traveling?
Driving, asking locals, and by how they look from the outside.

Your favorite home away from home: hostel, hotel, airbnb, or something else?
Sofitel Hotel in Athens, next to the airport. Dream bed, dream shower, great experience!

What are some ways you balance touristy things with an ‘authentic’ feeling trip?
Visiting neighborhoods that are not on the “map” or eating in restaurants that are probably hidden on small tight roads. And I try to visit at least one local celebration, gathering while I’m there.

observant nomad | adventurous accounts : corina nika

What lessons has traveling taught you?
To respect and embrace the differences between people. To respect and love each other, nature and literally everything on the planet.

How has traveling shaped you as a person?
I think I’ve become more loving and peaceful. It has also definitely made me adventurous, brave and more of an adrenaline junkie.

observant nomad | adventurous accounts : corina nika

What made you decide to travel somewhere outside your comfort zone?
My love for that place. How I’ve dreamt visiting it for my whole life. And when I was there it was everything I had dreamt and much better.

Do you ever get nervous when traveling? when? and how do you try to cope with it?
Not really. Although lately I’ve been experiencing some nervousness while being on a plane and traveling by bus. You never know what’s going to happen right? But I’m definitely trying to be the strongest version of myself and push my fears away. There’s no reason of living a life if it’s in fear.

How did it feel, being outside the US (or your hometown) for the first time?
Thrilling! Since then, I’ve been dreaming of living in a different country for 6 months. And then changed my mind. Being freelancer, I’m not sure that it is something that I could afford doing right now. So who knows, maybe someday.


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moodboard : masterful elegance


observant nomad | masterful elegance moodboard

Doesn’t this moodboard just make you lose your breath a bit? Every time I see it not only do I get a little jolt of joy to be working on such a sophisticated brand, but it also relaxes and refreshes me too.

This gorgeous moodboard is for a photography client who’s looking to really define her brand. When we were going through the strategy process, it was completely clear that her style is elegant, artful, and timeless. I can’t wait to translate this beauty and her strategy into both her branding as well as a new website.

It might be a while before we can show off the final pieces here, but I can’t wait to see how everything evolves and reveals itself.